Residents, families and car enthusiasts flocked to Beverly Hills on Father’s Day to attend the 30th annual Rodeo Drive Concours d’Elegance, a free event showcasing some of the world’s rarest and most exciting automobiles.
The car show was attended by nearly 40,000 people and featured more than 100 cars, including vehicles from McLaren, Aston Martin, Rolls-Royce, Pagani and Bentley.
Beverly Hills Mayor Sharona Nazarian expressed her enthusiasm for the occasion.
“This is an incredible day,” she told the Courier. “We’re so excited to celebrate the 30th anniversary of the Concours d’Elegance. We have generations here celebrating together with their grandparents and their parents and their children. Everybody feels safe and celebrated.”
Nazarian said it was hard to pick a favorite part of the day.
“I love seeing the vintage cars and I also love the supercars,” she said. “But most of all, I love seeing the families coming out and enjoying the day together.”
The event drew attendees from all over Southern California as well as many Beverly Hills residents. Tracey Hannum, a local residential realtor, said she has attended the Concours several times.
“I like the Aston Martins; that’s a good fantasy,” she said, adding with a laugh, “I don’t know much about cars—I just like the ones that are pretty and new!”
At a booth hosted by local Scouting Troop 110 of Beverly Hills, Amy Jacobs, whose husband is the troop’s scoutmaster, said the event is one of their biggest fundraisers of the year.
“We help provide water for everybody here,” she said. “We make money for the troop, and it helps pay for tents and helps pay for kids who can’t pay for summer camp and for everything [that goes with scouting]. We’ve been doing it a lot of years, and I’ve been out here helping.”
Photo by Jessica Ogilvie
In a statement, Rodeo Drive Concours d’Elegance founder Bruce Meyer said that while 30 years have gone by fast, he’s thrilled that the event has had a lasting impact on so many people of all ages.
“It’s incredible to know that we’ve created special experiences for generations of fathers and their families,” he said.
Cars for the event are provided by individual owners, car manufacturers and other groups. Dana Williamson, the director of the collection at the Petersen Automotive Museum, has worked with Concours organizers for 12 years.
For the past several events, Williamson said, he has collaborated closely with Meyer, who was a founding chairman of the Petersen and still serves on the museum’s board, to decide which of the museum’s cars to show.
“I discuss it with Bruce; I ask him what he would like from our collection,” Williamson told the Courier. “Last year we brought a Bugatti; this year we brought a Delage. It’s great; it also gives the museum exposure.”
Williamson said he hopes events like the Concours will teach younger generations that cars carry much more significance than a way to get from one place to another.
“At the museum, we are really heavily into education,” he said. “We are trying to teach the younger people that cars aren’t just transportation. There’s such art and engineering and history involved.”
At this year’s event, the Best in Show Award was given to Richard and Boni Losee for their 1937 Mercedes-Benz 540K Special Roadster. Marcy Hammerstein’s 1957 Ford Thunderbird won the Mayor’s Award, Most Elegant, and Kip Cyprus’ 1925 Hispano Suiza Boattail open racer won the Chairman’s Award.
The event also featured the public debut of the Lamborghini Temerario as well as a skills demonstration by the Beverly Hills Police Department Motor Unit.
Proceeds from the Concours were donated to the Beverly Hills Police Foundation and the Beverly Hills Fire Chiefs Fund.
Next year’s Concours d’Elegance will be held on June 21, 2026.
