Break out the plaid skirts and flip phones— “Clueless” is turning 30, and Beverly Hills is going all out to celebrate the beloved ‘90s classic that turned high school drama and designer fashion into timeless pop culture gold. In honor of the film’s milestone anniversary, the city that Cher Horowitz called home will host themed events and activations that pay tribute to the movie’s lasting impact on fashion, film, and the fantasy of Beverly Hills teen life.
One of the most anticipated celebrations is the debut of “The Clueless Suite” at L’Ermitage Beverly Hills, where guests can immerse themselves in Cher’s lavishly stylish world. The limited-time luxury experience, available from July 12 through Sept. 1, was created in collaboration with Paramount Pictures, “Clueless” costume designer Mona May, and Bloomingdale’s.
The suite is decorated with stills from the movie, behind-the-scenes pictures provided by Paramount, and framed photos of Paul Rudd on the nightstand. It features yellow plaid upholstery, fluffy accent pillows, and an interactive “digital closet” display that brings Cher’s outfit-selecting computer to life.
“We just wanted this to be like Cher and Dionne invited you to come for a sleepover and stay the weekend,” interior designer Jordan Hackworth told the Courier. “We have the ultimate girly amenities, a game night area, and the most luscious pure silk bedding. We just wanted to really make a fantasy out of it, like what is Cher doing in 2025? We took a lot of inspiration from the movie, and it’s all done with a wink and a nudge. Nothing is taken too seriously. But we wanted to blend high fashion with Beverly Hills and make it girly and sweet.”
The closet is meant to be like an extension of Cher’s, complete with a wardrobe inspired by the movie and curated by Bloomingdale’s and costume designer May. The whole experience is shoppable, and the booking comes with a custom garment, a $100 gift card to Bloomingdale’s, plus a VIP personal styling service at the department store. And because Cher never relied on mirrors, there’s also a Polaroid camera to photograph your looks before deciding on the perfect one. The suite also comes with a white Jeep Wrangler convertible to cruise around the city in, and beauty treatments fit for a Noxzema commercial.
“The boas, the pink and the yellow, the Mary Janes … it’s all kind of updated and current, and you can get inspired and have fun with colored clothes,” May told the Courier. “It’s basically about inspiring girls … As an artist, it’s incredible to be recognized 30 years later and have some of your work live forever. The sleepless nights, the stress, it was all worth it.”
From “CH” monogrammed bathrobes to a copy of Covert Bailey’s “The New Fit or Fat,” every inch is a nod to the film’s most memorable moments. The vanity is filled with colorful accessories, fuzzy pens, and copies of Cher’s report card, because convincing teachers to change your grades every other semester is no small feat.
The 30th anniversary celebrations culminate in a festival at La Cienega Park on July 19, where Mayor Sharona Nazarian will officially proclaim the date as “Clueless Day.” Produced with Street Food Cinema, the ticketed event will include food trucks themed photo installations, a DJ, and an alfresco screening of the movie.
Beyond the suite, other “Clueless”-themed events in Beverly Hills include a special July 10 Concert on Canon featuring “AS IF!”, a ’90s tribute band at the Beverly Canon Gardens, an outdoor screening of the movie at The Beverly Hills Hotel on Aug. 6, a Cher-themed spa package and special dessert at The Beverly Wilshire, a Four Seasons Hotel, which runs from July 15 to Aug. 15.
To learn more, visit https://lovebeverlyhills.com/articles/view/beverly-hills-celebrates-clueless-30th-anniversary.
As if you’d want to miss it.
