Offer Nissenbaum was officially named board chair of the Beverly Hills Chamber of Commerce at its June 25 Summer Garden Party. Nissenbaum will serve a 12-month term, leading the board with a plan to make participation in all the city’s enterprises more inclusive. He succeeds outgoing Board Chair Bobbe Joy Dawson.
“It is a privilege and an honor to be part of this community, and I am really blessed to have this opportunity to contribute,” Nissenbaum told the Courier.
Hailing from Israel and Canada, Nissenbaum attended university in upstate New York for hotel management. He worked in the luxury hospitality business in New York City and Miami before finally landing in Beverly Hills. Since 2007, he has led one of the city’s preeminent hotels, The Peninsula Beverly Hills, as its general manager, overseeing its day-to-day operations. Previously, the hotelier served in various leadership positions in hotel management, including regional vice president of operations for Omni Hotels, where he managed the performance of nine hotel properties.
Nissenbaum says that the “deeply rooted” spirit of the Beverly Hills community and its local businesses has left an impression on him and his approach to leadership through his 17 years as the general manager at The Peninsula.
“It’s a small village. You get to know everyone. The support I’ve experienced, both personally and professionally, has been extraordinary,” Nissenbaum told the Courier. “I will do everything that I can to help, assist, and promote the businesses in Beverly Hills.”
Some of his goals for the Chamber include removing barriers for businesses that limit growth and productivity and making it more efficient for the city to both welcome new businesses and support existing ones—whether small, large, and/or family-owned.
His approach to entrepreneurship in the city focuses on the quieter, less outwardly visible support for businesses. Instead, he’s keen on the behind-the-scenes work where the real magic happens—something that goes “beyond sound bites and hashtags.”
“We all know that our businesses are more than storefronts—they are the lifeblood of our city, woven into the very fabric of Beverly Hills,” said Nissenbaum. “They reflect the drive, diversity and values that make this community as special as it is.”
